A Question Answered, a Giggle and a Thank You

Hello friends, 

I'm not going to keep you long.

I opted to put a pause on writing a huge thing for the blog yesterday, and tomorrow I'll send my usual LTP Weekly that I share every Sunday night (sign up below to get it), but I just wanted to say thank you this afternoon.

It's been a full 48 hours since I launched the preorders for my new record, and your response has been kind. 

Thank you. 

As I mentioned last week, we didn't go the full-on crowdfunding campaign for this record like we have in the past, but preorders are the OG Kickstarters, and we're so thankful for every bit of support that you are willing to give toward this new project. 

It's always a huge, nerve-racking ordeal to put out something new, but we're excited about it, and I hope that you have enjoyed what you've seen and heard thus far.

In case you missed it, you can listen to the brand new single that we released – Big Business (featuring JGivens) – right now on Spotify and Apple Music.

If you like what you hear, and you'd be willing to support the record release by picking up one of the preorder bundles that we made specifically for that purpose, please head over to my store and grab something, and I'll give you that track to have for yourself, for free, when you do. 

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To briefly answer a frequently-asked-question: 

We didn’t – and often don’t – make the single/music available to streaming platforms immediately, not because we don't believe in them (I, too, have a Spotify account), but because – well – that's probably the least supportive way to ingest an artist's work. Many people don't know that, and that's fine. 

There are ways that streaming platforms end up being incredibly helpful, but they're rare, and independent artists always face a bit of a conundrum when it comes to how to handle the way we balance valuing ourselves and our own work vs. the desire to be heard / give others easy access to it. Unless somebody gets lucky with a big playlist spot or something like it, we tend to benefit the least from the ways that people listen to music the most

Because of this, I still often opt to purchase merch or records from the artists who I listen to frequently on those platforms.

For what it's worth, I'm not martyring myself on top of a soap box right now.

If I didn't want my music available to stream, I wouldn’t make it so – it’s as simple as that. I push my stuff there as much as I do anywhere, and I'm incredibly thankful for the people who listen, no matter what – whether it's bought, streamed, or (frankly) stolen. 

But, that's a very short explanation to a oft-asked question for the folks who wonder why many artists don't jump straight to streaming when we put new stuff out. We want it heard, but we need to fund what's being heard, too. 

Anyway, all that to say, the single is available there, and it's also available with the preorders here, and that’s that. No matter how you hear it, I simply hope you do, and appreciate you taking the time to listen. 

Moving on, I’ve been compiling a list of all of the fun things that people have had to say thus far in response to the new artwork we unveiled for this release. Admittedly, it’s abrasive – and intentionally so. I’ll share more with you eventually, but here are two that have given me a good laugh so far: 
 

“According to the art direction, I'm counting on at least 45 seconds of blast beats per song.” 

and
 

“This album artwork makes me wanna crowdkill my friends and I'm about it.”


(If you're unfamiliar with the term blast beats, it's basically a type of drumming super common in metal music. If you’re unfamiliar with the termcrowdkill, it’s literally just a thing in the hardcore scene where people dancing in circles run around and punch people in the head and stuff. Haha.)

Anyway, it’s my nephew’s birthday today, and I’m sitting outside in the car finishing this up before I go in and hang with them.

I’ve had the flu all week, so this whole release has happened from the bed, the couch, or the bath. Brandi says I’m pathetic when I’m sick, and she’s not wrong. It’s good to feel well enough to be out of the house today. 

Appreciate you all very much. There have been a ton of questions about the art, the song, and the album since we’ve released the preorders, and I’ll build [some] responses into the stuff I send your way in the coming days. 

Hope you’re having a great weekend, and until tomorrow, 

Levi

(Photo: Joseph Bulger)

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